WEB DESIGN · LONDON, ONTARIO
Websites with the AI systems behind them.
I build one offer, and I build it well — a custom website for growing London, Ontario businesses plus the system that works it: an AI receptionist that texts back missed calls, leads that land in your CRM, and ad-ready landing pages. One transparent price — $1,500 to build, $500 a month to run — no Wix tax, no scope creep.
The studio is closed to new clients — this page stays up as a record of the offer. New projects are built at CheckmAIt (checkmaitai.com).
FOCUS
Why one offer.
Most small-business websites in London read like pamphlets — a header, an about us, a contact page, and a phone number nobody clicks. That's not a website, that's a digital business card. What actually moves the needle for a plumber, an auto body shop, or a cleaning service in London Ontario is a site that ranks for their trade plus the city name, loads in under two seconds on a phone, and makes the next step — a call, a quote request, a booking — obvious from any page.
A website that nobody answers is a missed call. That's why every build ships with the system behind it — an AI receptionist that texts back the calls you can't take, a pipeline that puts every enquiry in your CRM, and landing pages built for the offers you actually run ads on. One offer, done properly, beats four services done passably: every hour I spend going deep on this stack is an hour you don't pay for in agency overhead.
Owner-operated, one published price. You always know what you're paying and what you're getting before we start.
PRICING
One plan. One honest number.
$1,500 to build it, $500 a month to run it — hosting, updates, the AI receptionist, your lead pipeline, and ad support included. CAD, plus HST. No hourly billing, no surprise change orders.
Website + AI System
One build fee. One monthly number. Everything included.
3–8 pages + the system · 2–4 weeks
Best for: growing London, Ontario businesses that want a site and the AI system behind it — not a brochure.
- checkCustom design and build for a one-time $1,500 — then $500 a month to run it (CAD, plus HST)
- checkAI receptionist — texts back missed calls, answers questions, and books the job while you work
- checkLead pipeline — every enquiry lands in your CRM or a dashboard, not a lost voicemail
- checkAd-ready landing pages and campaign support for the offers you promote
- checkCustom-designed pages scoped to your business (Home, About, Services, Contact, and more as needed)
- checkMobile-first responsive layout — Core Web Vitals green
- checkOn-page SEO baseline (titles, meta, semantic HTML, LocalBusiness schema)
- checkGoogle Business Profile setup and verification
- checkGoogle Search Console + Analytics 4 wired up
- checkWorking contact form with spam protection
- checkHosting, security, and content updates included in the monthly plan
- checkOngoing support — you talk directly to the person who built your site
BASELINE
What's included with every build.
These aren't upsells or premium add-ons — they ship with every site I build. The cost of doing them is already in the plan.
- checkCustom design from scratch — no Wix templates, no Squarespace lookalikes, no Bootstrap leftovers
- checkMobile-first responsive layout — roughly 70% of your London visitors arrive on a phone
- checkBuilt in Next.js + React, hosted on Vercel — fast, secure, and cheap to run
- checkYou own the source code at the end (Git repo handover)
- checkOn-page SEO baseline — title tags, meta descriptions, semantic HTML, LocalBusiness schema
- checkGoogle Business Profile setup, verification, and category optimization
- checkGoogle Search Console + Analytics 4 configured so you can see what is working
- checkReal contact form with spam protection and reliable delivery (no broken mailto links)
- checkPerformance budget — Core Web Vitals in the green on a mid-tier Android phone
- check30-minute owner training so you can edit copy and swap photos yourself
- checkOngoing support, hosting, and updates covered by the monthly plan
PROCESS
From first call to launch.
Five steps over 3–6 weeks. One flat monthly price known up front, halfway-point review, final sign-off before launch. The full step-by-step is on the process page.
- 01Discovery call30 minutes
- 02Brief + plan sign-up2–3 days
- 03Design + build1.5–5 weeks
- 04Your review + revisions3–5 days
- 05Launch + Google Business Profile setup1 day
REAL WORK
Example builds.
Three London-area projects, three different industries. Click through to see how each site actually performs in production.
Mitch Roberts Plumbing
mitch-red-roberts-plumbing.vercel.appA direct-response plumbing site built around emergency call-outs. Phone-first conversion, mobile-optimized booking, and clear service breakdowns for queries like "burst pipe London Ontario" and "after-hours plumber near me". Loads in under a second and a half on a 4G phone.
Visit siteHome ServicesAll Season Care
allseasoncare.caA full-service home-care site with clean trust signals, packaged services, and a streamlined contact funnel built to convert local search traffic. Combined with Google Business Profile optimization, the page targets map-pack placement for queries like "home care London Ontario".
Visit siteAuto BodyMelodie Boyle Adams Auto Body
melodie-boyle-adams-auto-body-ca.vercel.appA polished auto body shop website showcasing services, capabilities, and a clear path for customers to request a repair estimate. Built to communicate craftsmanship without burying the conversion CTA.
Visit siteFIT
Industries I build for.
Growing local businesses are the sweet spot — owners who depend on customers finding them online, who lose jobs to missed calls, and who need a site and a system that do their job without three meetings a week.
Not on this list? Reach out anyway. The shortlist exists because those industries make up most of my recent work — not because the door is closed to others.
UNDER THE HOOD
The tech, briefly.
You don't need to care about this — but if you're curious, or if your other developer asks.
Every site is built in Next.js (the modern React framework powering sites like Hulu, TikTok, and Notion) and hosted on Vercel. That means server-rendered pages for SEO, edge caching for speed, automatic image optimization, and HTTPS by default. Hosting for a typical small-business site runs $0–$20 per month — far cheaper than a WordPress install with managed hosting and a security plugin.
No WordPress, no Wix, no Squarespace, no page builders. That's deliberate: those tools make sense for a hobbyist, but they slow down a small business with monthly subscriptions, plugin conflicts, and security patches. A custom-built Next.js site is cheaper to run, faster on a phone, and easier to update once you know where the content lives. You get a Git repo with all the source code at handover — if you ever want to take it to another developer, you can.
WHERE I WORK
Areas I serve.
I'm based in London, Ontario, and I do most of my work for businesses I can drive to in under an hour. That keeps things personal — I can sit down with you for an hour, photograph your shop with real equipment, and understand how your business actually runs before I write a single line of code.
Further out is fine for the right project — web design is genuinely remote-friendly, so the geography matters less than fit.
In the city
London Neighborhoods
Every neighborhood inside the London ON city limits — short drive, in-person whenever the project benefits from it.
Surrounding towns
Southwestern Ontario
Small-town businesses where local search dominates — a fraction of London's search volume, but the buying intent is the strongest in Southwestern Ontario.
Case-by-case
Middlesex & Wider Region
Middlesex County, Elgin County, Oxford County, and other Ontario small businesses welcome when the project fits.
No longer taking new clients.
Reginald Studio is closed to new projects. If you're after a website with the AI system behind it, that work now happens at CheckmAIt.
Visit CheckmAIt →