WEB DESIGN · LONDON, ONTARIO
Custom websites for London small businesses.
I build one thing, and I build it well — websites for London, Ontario small businesses that rank locally, load fast on a phone, and turn visitors into phone calls. Three transparent pricing tiers, fixed quotes, no Wix tax, no scope creep.
Every project starts with a free 30-minute discovery call — no pitch deck, no quote until I understand what you're actually trying to fix.
FOCUS
Why I only do websites.
Most small-business websites in London read like pamphlets — a header, an about us, a contact page, and a phone number nobody clicks. That's not a website, that's a digital business card. What actually moves the needle for a plumber, an auto body shop, or a cleaning service in London Ontario is a site that ranks for their trade plus the city name, loads in under two seconds on a phone, and makes the next step — a call, a quote request, a booking — obvious from any page.
Doing one thing well beats doing four things passably. Every hour I spend going deep on web design — performance budgets, local SEO patterns, conversion-focused copy, schema markup, accessibility — is an hour you don't pay for in agency overhead. The tradeoff is real: if your project needs custom software, deep paid-ads management, or ongoing local-SEO retainers, I'll happily point you at someone in London who specializes there.
Owner-operated, fixed quotes, three published tiers. You always know what you're paying and what you're getting before we start.
PRICING
Three tiers. One honest number per tier.
Fixed quotes, scoped before we start. Pick the tier that matches the work — if you outgrow it mid-project, we'll talk before the meter runs. No hourly billing, no surprise change orders.
Starter
A real website, fast.
3–5 pages · 2–3 weeks
Best for: New small businesses, side businesses, and trades whose current site is a Facebook page.
- check3–5 custom-designed pages (Home, About, Services, Contact, + one extra)
- checkMobile-first responsive layout — Core Web Vitals green
- checkOn-page SEO baseline (titles, meta, semantic HTML, LocalBusiness schema)
- checkGoogle Business Profile setup and verification
- checkGoogle Search Console + Analytics 4 wired up
- checkWorking contact form with spam protection
- check30-minute owner training session
- check30 days of post-launch support
Standard
The one most clients pick.
6–10 pages · 3–4 weeks
Best for: Established trades, service businesses, and shops that need a site doing real lead-gen work.
- checkEverything in Starter, plus:
- check6–10 pages with deeper service-area and industry copy
- checkPer-service landing pages structured to rank for "[your trade] London Ontario"
- checkPhoto direction — I shoot real photos at your shop or coordinate a photographer
- checkReview acquisition workflow (Google + Facebook prompts)
- checkMap embed + driving-directions integration
- checkCustom 404 and thank-you pages tied to conversion tracking
- checkA short copywriting pass on every page — your voice, just sharper
Premium
For shops that want to win their category.
12–18 pages · 4–6 weeks
Best for: Multi-location businesses, established shops competing in saturated trades, and owners who want a defensible content moat.
- checkEverything in Standard, plus:
- check12–18 pages including dedicated location pages for surrounding towns
- checkGeo-cluster strategy (St. Thomas, Strathroy, Middlesex County landing pages)
- checkPer-service deep-dive pages with FAQ schema and HowTo schema where it fits
- checkCustom illustrations or icon set for the brand
- checkBookings / quote-request flow tailored to your sales process
- checkEmail automation hook (welcome flow when someone submits a quote request)
- checkPerformance budget review and ongoing Lighthouse monitoring for 90 days
- check90 days of post-launch support instead of 30
BASELINE
What's included with every build.
These aren't upsells or premium add-ons — they ship with every site I build, including the Starter tier. The cost of doing them is already in the quote.
- checkCustom design from scratch — no Wix templates, no Squarespace lookalikes, no Bootstrap leftovers
- checkMobile-first responsive layout — roughly 70% of your London visitors arrive on a phone
- checkBuilt in Next.js + React, hosted on Vercel — fast, secure, and cheap to run
- checkYou own the source code at the end (Git repo handover)
- checkOn-page SEO baseline — title tags, meta descriptions, semantic HTML, LocalBusiness schema
- checkGoogle Business Profile setup, verification, and category optimization
- checkGoogle Search Console + Analytics 4 configured so you can see what is working
- checkReal contact form with spam protection and reliable delivery (no broken mailto links)
- checkPerformance budget — Core Web Vitals in the green on a mid-tier Android phone
- check30-minute owner training so you can edit copy and swap photos yourself
- checkPost-launch support (30 days on Starter/Standard, 90 days on Premium)
PROCESS
From first call to launch.
Five steps over 3–6 weeks. Fixed price quoted up front, halfway-point review, final sign-off before launch. The full step-by-step is on the process page.
- 01Discovery call30 minutes
- 02Brief + fixed quote2–3 days
- 03Design + build1.5–5 weeks
- 04Your review + revisions3–5 days
- 05Launch + Google Business Profile setup1 day
REAL WORK
Example builds.
Three London-area projects, three different industries. Click through to see how each site actually performs in production.
Mitch Roberts Plumbing
mitch-red-roberts-plumbing.vercel.appA direct-response plumbing site built around emergency call-outs. Phone-first conversion, mobile-optimized booking, and clear service breakdowns for queries like "burst pipe London Ontario" and "after-hours plumber near me". Loads in under a second and a half on a 4G phone.
Visit siteHome ServicesAll Season Care
allseasoncare.caA full-service home-care site with clean trust signals, packaged services, and a streamlined contact funnel built to convert local search traffic. Combined with Google Business Profile optimization, the page targets map-pack placement for queries like "home care London Ontario".
Visit siteAuto BodyMelodie Boyle Adams Auto Body
melodie-boyle-adams-auto-body-ca.vercel.appA polished auto body shop website showcasing services, capabilities, and a clear path for customers to request a repair estimate. Built to communicate craftsmanship without burying the conversion CTA.
Visit siteFIT
Industries I build for.
Local service businesses are the sweet spot — owners who depend on customers finding them online, who know their trade cold, and who need a website that does its job without three meetings a week.
Not on this list? Reach out anyway. The shortlist exists because those industries make up most of my recent work — not because the door is closed to others.
UNDER THE HOOD
The tech, briefly.
You don't need to care about this — but if you're curious, or if your other developer asks.
Every site is built in Next.js (the modern React framework powering sites like Hulu, TikTok, and Notion) and hosted on Vercel. That means server-rendered pages for SEO, edge caching for speed, automatic image optimization, and HTTPS by default. Hosting for a typical small-business site runs $0–$20 per month — far cheaper than a WordPress install with managed hosting and a security plugin.
No WordPress, no Wix, no Squarespace, no page builders. That's deliberate: those tools make sense for a hobbyist, but they slow down a small business with monthly subscriptions, plugin conflicts, and security patches. A custom-built Next.js site is cheaper to run, faster on a phone, and easier to update once you know where the content lives. You get a Git repo with all the source code at handover — if you ever want to take it to another developer, you can.
WHERE I WORK
Areas I serve.
I'm based in London, Ontario, and I do most of my work for businesses I can drive to in under an hour. That keeps things personal — I can sit down with you for an hour, photograph your shop with real equipment, and understand how your business actually runs before I write a single line of code.
Further out is fine for the right project — web design is genuinely remote-friendly, so the geography matters less than fit.
In the city
London Neighborhoods
Every neighborhood inside the London ON city limits — short drive, in-person whenever the project benefits from it.
Surrounding towns
Southwestern Ontario
Small-town businesses where local search dominates — a fraction of London's search volume, but the buying intent is the strongest in Southwestern Ontario.
Case-by-case
Middlesex & Wider Region
Middlesex County, Elgin County, Oxford County, and other Ontario small businesses welcome when the project fits.
Ready to start?
Book a 30-minute call. Tell me what's broken with the current site (or what you've been putting off building). I'll tell you which tier fits and what the fixed price would be — no obligation.
Book a Free Discovery Call